Why are Roses Expensive on Vday

It is no mystery that roses are high in demand during Valentine’s Day. The red rose, with its reputation for being the most romantic flower is a highly sought after gift item from boyfriends and husbands alike to their partners. However, many who are frequent buyers of flowers all year round will realize a huge price difference that they pay during Valentine’s Day. However, it is not just a hefty price tag that is the issue; the quality of the flowers during Valentine’s Day is also likely to deteriorate. There is really no fun in paying close to a hundred dollars for a mediocre bouquet that you could have gotten during a normal day for 30 dollars. Here are some reasons why prices for roses are higher during Valentine’s Day.

Demand outstripping Supply:

One of the main reasons behind the sudden spike in price is because of the sharp increase in demand for long stemmed red roses on that day, far beyond the amount that can be supplied. Men typically will buy 12 red roses in various arrangements via flower delivery Singapore services and gift them to their ladies on Valentine’s Day. During a normal day, 1 in every 10 guys will be heading over to buy red roses for either their wedding anniversary or for a romantic dinner. But on Valentine’s Day, 11 out of 10 guys will be there queuing for red roses. This huge increase in demand means that all components of the supply chain would have to handle increased volume. With increased volume comes increased stress on the existing infrastructure. This in turn cost prices to escalate.

Opportunity Cost:

Part of the reason why roses are so expensive is because one rose on Valentine’s Day is literally worth about 3-4 roses. Why is that? This is because rose farmers maximize the production of roses on the 14th of February by cutting back the stems. Had they not done so, they would have had more stems of roses throughout the entire year. In fact the rose growers will not be able to grow any full sized roses for 10-12 weeks. With the inability to produce any roses for the months after Valentine’s Day, the suppliers naturally imbued the forward cost of these ‘lost roses’ to the consumers who buy roses on Valentine day.

Labor Cost:

In producing a large harvest for Valentine day, farmers not only sacrifice future flowers but also have to spend more manpower to harvest these roses. While manpower in places like Kenya and Colombia tend to be cheaper, these additional temp staff still constitutes an increase in labor cost.

This increase in labor cost does not just end with the rose growers. As the supply chain gets primed for a sudden spike in volume, it will require more hands on deck. This means that even the wholesalers will need more manpower to help receive, sort, pack and deliver the roses. Even the florist will require additional resources so that they can hhandlemore beautiful bouquets for the end consumer to purchase. Hence, the increased price during Valentine day is in large part a function of the higher labor cost that is incurred.

Transportation Cost:

In Singapore’s weather, there is just no way you can grow a nice rose. This means that most of the roses we see in Singapore are imported. They are either air flown from Kenya, Colombia, Ecuador, India or China. The only exception being the Malaysian Super Reds which are likely to come in via the Singapore Roses come by plane from Colombia and Ecuador or by truck from farms in the United States. It is true that the increased demand for airfreight does contribute to the cost. However, if you think about it, the same is true for all other gifts during festive season. We don’t necessary see the prices of Teddy bears or PS4 spike up during Christmas. Why then is this the case for roses. The reason we believe has to be the type of transportation. In order for the flowers to not wilt and die on its way to Singapore, it has to be placed in refrigeration. Further, they cannot be squashed and cramped as this may cause many of the stems to break. This need for refrigerated space restricts the mode of transportation.

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